I have presented marketing information to audiences for nearly 13 years now but in a little over an hour, I will be presenting my first keynote presentation.
I was honored that the eMarketing Association’s President, Robert Fleming, took a chance on me. He invited me to present the day 2 keynote even though I am not yet a VP, CEO or CMO and I do not work for a nationally recognized brand.
Knowing that Mr. Fleming had many options to choose from, I decided to honor his decision by vowing to make this keynote presentation the best one in eMarketing Association history!
That’s a pretty tall order especially for a newbie like myself. It is a good thing I work well under pressure and love a good challenge.
After seeing the day 1 keynote and talking to the attendees, I decided to redo my entire presentation. Not because it wasn’t good enough. It was good but because it wasn’t bold enough!
Seduction is about creating a deep emotional connection and here I was about to present a bold topic with safe, please everyone type of content.
I realized that I need to demonstrate the very ideas I plan to share. So at approx 9 p.m. last night, I started fresh and just wrapped up a short while ago.
My goal is to create emotion and inspire. I consider it a success if I have Lovers and Haters at the end of my presentation. If I have any middle of the roaders, then I failed! When we as marketers can create a deep emotion from our audience, Good or Bad, we have an opportunity to engage!
I am heading downstairs now!
For those of you who attended my session: DID I ACHIEVE MY GOAL??!!